Dior, famous French fashion house, recently launched a new boutique devoted to its ready-to-wear line for children and new-borns. This point of sale opened Rue Royale, in Paris.
Royal Baby Dior
The latest baby Dior boutique settled down in the 1st arrondissement in Paris, a strategic location. Not far from the Tuileries Gardens and Place de la Madeleine, the rue Royale, the brand’s new address, illustrates the elegance and prestige of the haute-couture brand.
After entering the boutique, clients will have a wide range of choices from the Dior Kids collection, devoted to children. Their visit will start in the Baby Dior area for babies and new-borns. On the first floor will be on display evening clothes and other exceptional clothes made for children.
A boutique in the Dior spirit
The brand’s universe was subtly adapted to the new Baby Dior boutique. Inside, the mouldings are painted in Dior’s signature grey. This shade mixes exquisitely well with the other lighter colours, creating a snug atmosphere.
Visitors will also discover a wall painted by the artist Matthias Kiss in the Baby Dior section, creating an illusion of the Granville rose garden, place greatly loved by Christian Dior as a child. This garden is also what inspired him to create the fragrance Miss Dior.
On the other hand, the staircase leading up to the first floor is a reminder of the brand’s legendary boutique Avenue Montaigne.