Considering the results of the company, Baccarat’s CEO announced his desire to double its sales. To achieve this, three domains will be focused on.
Baccarat’s CEO, Daniela Ricardi, recently declared that she wanted to see the company double its sales in order to increase its turnover.
The company’s chief executive set a four year deadline to achieve this objective. During this period, she hopes that the famous glass-making company, celebrating this year its 250th anniversary, will be able to realise a turnover of 300 million euros, against the 180 million euros 2012.
Baccarat’s new strategy
To exceed the 300 million euros of turnover, Baccarat’s CEO identified three areas to further develop in the next few years. The company’s policy will focus on the different crystal sectors, the expansion of Baccarat’s network in other countries, and finally on its various sales channels.
Daniela Riccardi clarified, “The jewellery must be developed. Then, improvements in the decoration and objects. I think that a limited edition for perfumes and imposing Baccarat as an actor in the perfume market.”
2014 was an important year for the brand as, for example the brand opened its first hotel in New York, and this year Baccarat has set up an exhibition celebrating its 250th anniversary. The exhibition will be open from October 14th 2014 until January 4th 2015 at the petit Palais in Paris. These events should have a positive impact on the brand’s image.
A permanent exhibition displaying some of Baccarat’s most beautiful pieces and depicting the brand’s evolution throughout the years is present in Maison Baccarat, located number 11 place des Etats-Unis in the 16th arrondissement of Paris.