Burberry, famous British luxury brand, announced the arrival of its new chief executive officer. It is Christopher Bailey, already a part of the brand, who will take over this great responsibility.
Christopher Bailey, CEO
Burberry announced last autumn that a few changes in its management would be taking place, and that Christopher Bailey would be taking the wheel mid 2014.
Artist and businessman, Christopher Bailey evolved for many years within the British brand’s hierarchy. Now, he takes office as Burberry’s director. Hence, since the 1st of May, a new function will be added to his title of artistic director, function he occupied as well as member of the group’s administrative council.
Before taking office, certain analysts highlighted Christopher Baileys lack of experience, which could have major negative impacts on this brand of immense proportions and quoted on the stock exchange. His nomination was nonetheless validated.
Christopher Bailey replaces Angel Ahrendts
The talented designer joined Burberry’s management following the departure of the previous CEO, Angela Ahrendts. The American headed the fashion group for 8 years. She was lead a number of successful strategies, amongst which she developed the brand’s network in the Chinese market and fought against counterfeit goods.
Angela Ahrendts also built the brand’s digital image, as demonstrated by the brand’s Shanghai flagship, and doubled Burberry’s turnover.
Despite the business woman’s long history with Burberry, she chose to leave the British brand and join Apple where she is now vice-president in charge of Apple stores and online sales.
Burberry’s new CEO Christopher Bailey, will be guided by Sir John Peace, the administrative council’s president, and by the brand’s financial director, Carol Fairweather, who replaced by Stacey Cartwright.