The prestigious French jeweller Cartier had to close its Fifth Avenue flagship store for extensive renovations. Since April 1st 2014, the brand has relocated further up north on Fifth Avenue.
A two year long lifting for Cartier’s legendary New York store
Cartier’s famous New York store, located at the corner of 52nd Street and Fifth Avenue has been closed for a two year period to restore it to its former glory.
Renovated in 2001, Emmanuel Perrin, president and chief executive of Cartier North America, explains that the flagship store had “outgrown the size of the boutique and needed more space to take care of our clients.” “The boutique is aging and she has the advantage to be able to get a face-lift every now and then.”
However, luckily for fine jewellery enthusiasts, the brand has opened a temporary store. To ensure a continuous service for his clients, Cartier opened a pop-up shop at 59th Street and Fifth Avenue to house their gems and leather goods, in the General Motors Building home to F.A.O. Schwarz and Apple.
Opening of a temporary shop for Cartier
Established in the General Motor’s Building, Cartier’s pop-up shop is far from ordinary. Indeed, the famous panther brand offer’s itself a 2 430 m² boutique. This impressive space makes the pop-up store the brand’s biggest store in the US and the brand’s new flagship.
The new store enjoys 6 metre high walls. It has been decorated with the same care as Cartier’s other stores, as if it was to become a permanent address. The jeweller confirms that this is a possibility. The two year renovation of 52nd Street and Fifth Avenue will give the brand sufficient time to consider the matter. This could result in two permanent boutiques on Fifth Avenue.
Like all Cartier stores, this address was decorated by Bruno Moinard.