The French fashion house Céline opened its first flagship in Paris, Avenue Montaigne. The boutique unveils an uncluttered and very artistic design.
Céline opens its flagship
The ready-to-wear and luxury leather goods brand, Céline, settled down in one of the most prestigious streets of Paris, the Avenue Montaigne.
Leaving behind her previous address, Rue Francois 1er, the brand makes a strong statement by settling next to the big fashion names such as Chanel or Saint Laurent. This move was the result of various advertisement campaigns.
The flagship is one of the brand’s biggest boutiques in France and the third point of sale in Paris with the one Rue de Grenelle and the other Rue Victor Hugo. The brand plans on opening 15 boutiques across the world by the end of the year, including one in New York, Las Vegas and in Chengdu.
A new boutique
Just like the London boutique which recently opened, the Parisian flagship is simple, elegant and uncluttered.
Bright, the boutique is dressed in high white walls, underlining the different products presented. Large marble blocs and various accessories give this location its character. The Danish artist FOS, who also decorated the London boutique, had the task of designing custom objects such as the lamps, seets and chandeliers.
Phoebe Philo, the brand’s Artistic Designer, explained, “Sofas, purist furniture and tropical plants have been used to create intimate and cozy spaces”