The famous French brand Chanel set up camp in the midst of Saint-Tropez’s seaside resort. This temporary boutique is located in the Hotel La Mistralée, a well-known address of the town.
A temporary store for Chanel
For the fifth consecutive year, maison Chanel has opened a pop-up store at the centre of one of the most prized destinations of the summer, the city of Saint-Tropez. This legendary place, loved by the creator of the brand, Gabrielle Chanel, has been a milestone in the brands successful journey.
The city hosted a few times the Chanel Cruise collection fashion shows. Hence, Karl Lagerfeld, artistic director of Chanel, decided to produce a short movie called Remember Now, in honour of this sunny city.
The pop-up store settled in a renowned district of the city, more specifically in a famous hotel, La Mistralée. Accordingly, the point of sale is within a 19th century mansion, a setting as prodigious as the brand’s history and elegance.
Saint-Tropez, Chanel collections on display
The temporary Chanel store was set up in the four star hotel’s lounge and gardens. Decorated in a colourful 70s style, this point of sale displays the brand’s 2013-2014 Paris-Dallas collection. Inspired by the American West Country, this collection includes ready-to-wear and various accessories.
Jewellery, timepieces and make-up collections of the brand will be displayed in this new pop-up store. An exclusive collection of swimming accessories will also be available.
The Chanel pop-up store will be open in Saint-Tropez until October 6th 2014, at number 1 avenue du Général Leclerc.