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A one of a kind Burberry scarf

August 15, 2014 • Accessories, Fashion & Accessories

The British fashion brand Burberry launched a new customisation service which should be available starting September 2014. The brand’s clients will have the chance to acquire a scarf or a poncho adorned with their initials.

 

New customisation service by Burberry

Whilst the offer to personalise products is becoming more and more present amongst luxury shoe and handbag brands – such as is the case with Prada and Longchamps – Burberry gives in to the trend by giving clients the possibility of acquiring a unique fashion accessory.

The British brand will set up a new system starting September allowing fashion enthusiasts to adorn their initials on a scarf or a poncho. This fall, the offer will be available in all of the brand’s boutiques and on its website, to sew two or three initials.

 

buberry fashion week

 

Winter-fall 2014/2015 Burberry accessories

The pieces for which this service will be available were presented during the ready-to-wear winter-fall 2014/2015 fashion week. During this event, each model walked down the catwalk wearing a poncho with their initials.

The scarf that clients may customise according to their desires will be the Heritage model, one of the brand’s iconic models. It will be available in a monochrome version or with the brand’s traditional tartan print.

 

burberry scarf

 

This new personalisation service will most likely help Burberry increase its sales and its growth.

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