The notorious fashion designer Sonia Rykiel launched its new boutique entirely devoted to its Sonia by Sonia Rykiel collection. Located on the right bank in Paris, this point of sale is spacious and feminine.
Sonia Rykiel settles on the right bank in Paris
Sonia Rykiel, famous fashion designer, recently opened her new Parisian boutique in the picturesque Marais. Number 37 rue de Poitou, the point of sale occupies 70 square metre, a nice surface for the designer to exhibit her ready-to-wear creations.
The boutique was imagined according to a new point of sale concept, specifically for Sonia by Sonia Rykiel. The store is wide and uncluttered, putting forward each individual piece and allowing easier around the store by clients.
Simple but nonetheless, elegant, the boutique is surrounded by white walls and off-wall concrete floors. The collections hang on copper hangers, bringing a joyous touch to the room and a nice presentation of the different creations across the boutique.
Two new boutiques in Hong Kong
Bolstered by her success, Sonia Rykiel opened two new boutiques in the Hong Kong megalopolis. The first opened January 23rd on Causeway Bay road, one of the most frequented areas of the city.
The second was launched in the Central district, renowned for its luxury brands. Extending over more than 80 square metres, this point of sale is one of the most important of the brand.
Hence, the Sonia Rykiel brand continues its expansion across Asia where its latest collections created by fashion designer Geraldo da Conceicao were a great success.
After having launched the new concept for her stores, Sonia Rykiel should soon take a step into the online world with online stores.