The French luxury brand Givenchy opened its first flagship in Tokyo, Japan. Vast and sumptuous, this boutique is a live example of the brand’s strategy to expand its network.
Givenchy settles down in Tokyo
Despite the brand being already very present within multi-label luxury stores, the flagship that Givenshy recently opened is its first boutique entirely devoted to the brand in the country.
Up until 2013, the fashion house adored by actress Audrey Hepburn only had around 20 points of sale across the world, most of its benefits provided by its wholesale network. But the brand intends to change this by having its own stores, wearing its own name.
For this purpose, the brand’s goal is to open 26 new Givenchy stores by the end of the year.
A Japanese flagship for Givenchy
The French fashion designer’s new Japanese boutique occupies 392 square metres, and covers three floors. The brand settled down in the dynamic Omotesando district, in the One Omotesando building, already host to other luxury fashion brands such as Céline and Loewe.
5 distinct spaces were created, inspired by the brand’s Parisian boutique, rue du Faubourg Saint-Honoré. Each room will display Givenchy’s latest ready-to-wear creations as well as accessories imagined by the brand’s artistic director, Riccardo Tisci.
To celebrate the launching of this new boutique, Givenchy launched a limited edition of its flagship hand bag, the Pandora. Each edition of this model will have a serial number.