It has been 50 years since Yeprem Chakardemian’s story started in Bayrouth, in Lebanon. Since then, the jeweler has put his services to the benefit of women by sublimating them and their curves with a remarkable combination of techniques and a magnificent aesthetic sense. Appreciated by many great stars, Yeprem is currently a reference amongst the fine luxury world.
Yeprem’s family history
Whilst in 1964 the brand started off as a local brand, the family business took off and rapidly turned into what it is today, a luxury brand ensuring the progress and quality of fine jewellery. Traditionally made from start to finish, Yeprem managed to keep his clients’ interest with increasingly refined and surprising models.
Even though a new generation took over the brand’s management, the precious Yeprem jewellery collections continue to fascinate the public. The brand is now present in famous American department stores such as Harvey Nichols, Neiman Marcus and Bergdorf Goodman. In August 2013, the brand took part in social initiatives, aiming to give 5% of its benefits for one model to Armenian schools in Lebanon.
The gold bracelet set with diamonds was adorned with the famous Khachkar cross and a pomegranate, symbol of life in Armenia. The brand’s CEO, Ludvig Chakardemian, explained, “putting on this bracelet is like having Armenia on your wrist”.
Precious jewels to enhance the female figure
Even though the jeweler offers a wide range of traditional jewellery such as rings, bracelets and earrings for women, Yeprem also uses its unique savoir-faire to sublimate women. Floral ornaments curve around delicately feminine hands, not unlike the dance of diamond reptile. Each piece was imagined as an extension of the female body.
Thanks to the brand’s dexterity, each model is a piece of art which maintains the comfort of a typical piece of jewellery. The care taken in their conception seduced more than one celebrity, including Rihanna, Miranda Lambert, Madonna and Katy Perry. More recently, it is Jennifer Lopez, ambassador of the Versace brand, who succumbed to the Yeprem tentation by wearing one of its rings during the 2014 World Cup.