Ladurée, brand known across the globe for its fine pastries and specifically its macaroons, launched last October its first make-up collection in France. After having taken a dip in the world of fashion accessories and stationery, and created soap with its name, Ladurée continues its way in the beauty world with its enchanting cosmetic collection.
Les Merveilleuses, Ladurée
This new cosmetics collection name can only leave one’s wondering: Les Merveilleuses. This collection has no doubt been aptly named by the brand. A feast for the eyes, feminine and romantic, the pieces of the collection invites the ladies to doll up.
Slightly outdated, the outward appearance of the boxes protecting the various cosmetics is nothing if not sophisticated. It seems to have taken in the plush and powdered atmosphere of the ancient boudoirs, such as those of Marie-Antoinette. This is also a reminder of the brand’s old age as well as of its savoir-faire and unique spirit.
Cosmetics by Ladurée
Already marketed in Japan, it is the French ladies’ turn to try out the new beauty products by Ladurée. The collection holds a variety of products, including make-up base, lip balm, foundation and powder, or eye make-up. The flagship product is the rose face colour which comes in a pearly white case. Filled with delicate rose petals made of powder, it is certain that this product will enchant the most demanding cosmetics enthusiasts.
From 24 to 120 euros, Les Merveilleuses by Ladurée will only be available in the Parisian Sephora stores on the Champs-Elysées, Madeleine and Haussmann.