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Louis Vuitton celebrates its monogram

July 18, 2014 • Accessories, Fashion & Accessories

Initiated by Louis Vuitton’s executive vice president, Delphine Arnault and Nicolas Ghesquière, the brand’s director of the women’s collection, the project called The Icon and the Iconoclasts is born. During this event, 6 great artists are invited to reinvent the brand’s famous monogram through a collection of their choice.

The monogram, Louis Vuitton’s symbol

It was in 1896 that Georges Vuitton, Louis Vuitton’s son, added for the first time the famous monogram on the brand’s creations, a geometrical motif where flowers and the brand’s intertwined initials alternate.

Quickly adopted as the brand’s signature, and will adorn most of its travel bags, suitcases and handbags. Today, Louis Vuitton would not be Louis Vuitton with its famous pattern, thus, Delphine Arnault and Nicolas Ghesquière pay celebrate the monogram with a unique event.

The brand’s director and designer invited influential designers to create a bag inspired by this monogram.


The Icon and The Iconoclasts

The Icons and the Iconoclasts, a Louis Vuitton event

The French brand called 6 designers to reinvent their famous monogram. The shoe designer Christian Louboutin, Chanel’s artistic director Karl Lagerfels, artist Cindy Sherman, Japanese designer Rei Kawakabuco, architect Franck Gehri and last but not least, the autralian industrial designer Marc Newson, will be taking part in this singular adventure.

Each of them will present a handbag or travel bag, with the famed monogram while staying in the brand’s spirit. Their creations will be available next October, in select Louis Vuitton stores world-wide.


This is an exclusive and limited edition collection. A temporary website has been opened for the occasion :



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