Galleria, the luxury products distribution brand belonging to LVMH, might in the near future settle in Europe. This marks a turning point in LVMH’s journey which, although remains a project, is slowly but surely taking form.
The launching of Galleria boutiques in Europe
Europe’s largest luxury conglomerate LVMH already has a number of stores across Asia, specialised in luxury products. Whilst thinking about implanting Galleria in Europe, LVMH is also considering the upselling of its distribution line.
Duty Free Shoppers (DFS), Galleria’s parent company majority owned by LVMH, was unable to give further details, however it did confirm the establishment of Galleria in some of the most visited cities of Europe.
Currently mostly present in airports, the DFS group is the world’s leading luxury travel retailer. In preparation for the European market, some boutiques have already changed format, now named T Galleria by DFS. They will offer its clientele services of higher quality.
Galleria, a new concept
The opening of the first luxury brand Galleria boutique in Europe should take place in 2016 in Venice, one of the most visited cities of the old continent.
Another boutique should also be opening in Paris, in the ex-Samaritaine. Closed since 2005, this mythical building was recently bought by LVMH. The group announced the creation of a palace Cheval Blanc, following the opening of the Cheval Blanc Randheli in the Maldives.
After its implantation in Europe, Galleria should be upselling and offering clients a range of innovative products. Partnerships with the greatest names of contemporary art, gastronomy, music or craft industry could be established.
If LVMH remains quiet on the subject, this project is slowly taking form.