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Audi and Jaguar Land Rover, forced to lower their prices in China

August 3, 2014 • Automobiles & Engines

Following the NDRC’s recent study in China concerning a few of the biggest luxury car brands, Jaguar Land Rover and Audi will need to revise their prices.


Audi and Jaguar Land Rover prices combed through by the NDRC

In order to determine whether foreign companies take advantage of their position on the Chinese market to inflate their prices, the National Development and Reform Commission (NDRC) took it upon itself to evaluate the price policies of some car manufacturers.

After Mercedes, Audi and Jaguar Land Rover are now targeted by the study. However, the two brands decided to anticipate the NDRC’s results by themselves lowering their prices, stating that this was voluntary rather than a way to escape the negative repercussions that the study may have.

Due to the importance of the Chinese market, Jaguar Land Rover China immediately put together a revision process of all our prices and voluntarily decided to reduce the prices of three of our models”, declared Jaguar’s spokes-person.




Reviewing prices for Audi and Jaguar Land Rover

The two manufacturers anticipated the NDRC’s results by seeing that their prices be lowered for some of their models. For Audi, this strategy will appear as a reduction of 30% on the price of certain of its spare pieces, such as gear boxes, engines and car body parts.

On the other hand, Jaguar Land Rover sees bigger and announced that three of its models will benefit from reduced prices: the Range Rover 5.0 V8, the Range Rover Sport 5.0 V8 and the Jaguar F-Type Convertible.


The automobile industry is the last sector to have been targeted by the NDRC’s Price Supervision and Anti-Monopoly Bureau. The food sector and the eyewear sector had already been the focus of the NDRC’s studies.

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