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Qeelin, big entrance for the French-Chinese fine jeweller

July 16, 2014 • Jewels & Watches

Queelin, the French-Chinese jeweller is celebrating its 10th anniversary this year by introducing its first fine jewellery collection. Thanks to this, the brand recently bought by the French Group Kering (previously known as PPR) hopes to increase its sales exponentially.

Qeelin, a new fine jewellery brand

With summer came a new high-end jewellery brand, the brand Qeelin. It was founded in 2004 by Hong Kong designer Dennis Chan and French entrepreneur Guillaume Brochard. With 10 years of experience in the jewellery industry, the brand now owned by a majority by Kering (also owner of Gucci and Boucheron) was finally able to enter the fine jewellery business.

The market for jewellery in China is very sizeable, and there’s a tradition [of jewellery consumption] in the country. We are optimistic about the future growth space for Qeelin,” says Alexis Babeau, managing director of Kering’s luxury division.




Fine jewellery according to Qeelin

The new fine jewellery collection by Qeelin includes 10 necklaces and 40 other different pieces. Mostly made from white gold and pink gold, the brand’s creations have managed to combine contemporary designs whilst being inspired by Chinese traditions. Mixing Asian and European codes, the brand’s jewellery is unique and should satisfy all tastes.

The different pieces are available for 50 000 to 500 000 euros.




Seeing that its sales have doubled since Kering’s investment and with its double digit growth, Qeelin is planning on opening more boutiques across China within the next year.

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