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Serpenti collection by Bulgari

September 23, 2014 • Jewels & Watches

Bulgari, renowned jeweller, launched its new collection named Serpenti. It features a series of pieces with a decisively modern appearance, inspired by the brand’s symbols.


A collection inspired by Bulgari’s emblem

For his new collection, the prestigious jeweller hose to combine deliciously vintage inspirations with contemporary one. The brand mixed the filiform curves of the snake, Bulgari’s emblematic animal, with the volute shaped Tubogas jewels.

It was in 1940 that the brand used the reptile as its symbol on its different creations. Enchanting and magnetic, it was quickly associated with the brand’s image and is now present in most of the brand’s creations. The actress Elizabeth Taylor participated in its success by wearing its during her movie Cleopatra but also in her everyday life.

The first creation representing Bulgari’s snake is adorned with a Tuboga chain, flexible and without welding, allowing it to surround the finger without much difficulty in elegant spirals.

In 2014, the renowned jeweller rejuvenated this exceptional ring in a contemporary collection.




The Serpenti collection

The new edition of the Serpenti collection by Bulgari will be composed of 4 pieces, two rings and two bracelets. Each creation unveils elegant spirals representing the famous snake.

The latter delicately slithers around the finger or wrist, thanks to the smooth and fluid Tuboga chain. The snake’s head and tale are either of a different colour or adorned with diamonds, giving each piece of the collection a distinguished style.

The final touch of this collection is the magnificent combination of pink gold, feminine and romantic, with steel, both classical and intense at the same time.


Bulgari’s Serpenti collection will be available in the brand’s boutiques.


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