For the launching of its new flagship on the Champs Elysées mid-June, Tiffany & Co celebrated by bringing its iconic Tiffany Diamond from New York to Paris.
The Tiffany Diamond, a unique piece
To celebrate the opening of its new Parisian flagship on the Champs Elysées, the famous American jeweller from Fifth Avenue decided to display within its boutique one of its most precious stones, the Tiffany Diamond.
This legendary diamond of 128 carats, is one of the jeweller’s symbols. Discovered in South Africa, the stone was purchased by Charles Lewis Tiffany in 1878. It was then cut from 287 carats to 128 by the gemmologist George Frederick Kunz in a cushion shape with 82 facets.
Named the Tiffany Diamond, it is now the world’s largest and finest yellow diamond.
Today, the Tiffany Diamond is admired by many gem enthusiasts. Although its size is impressive, what makes this jewel a real legend is its appearance in the movie Breakfast at Tiffany’s where it was worn by the famous actress Audrey Hepburn.
Usually displayed in Tiffany & Co’s Fifth Avenue boutique, this unique diamond took a long plane trip to France, but not without high-level security.
Opening of Tiffany & Co’s new Parisian flagship
The American jeweller opened its new French flagship last June. True to itself, the brand chose a sumptuous décor, directly inspired by its famous Fifth Avenue boutique. Visitors stepped through the magnificent Art Déco doors, before taking in the 1000 square metres occupied by the brand.
An imposing chandelier hovers above the centre of the store. Composed of 1 837 stems, they are a reference to the brand’s date of creation. Starting from the ceiling, it plunges down the boutique’s three floors.
The brand plans on opening another 13 boutiques across the world.